The Definitive Guide to Cannabis Hashtags for Instagram

Cannabis hashtags are essential for tagging your cannabis-related Instagram posts. Using specific hashtags lets you connect with a larger audience and help them find your content. 

In this article, we will discuss the best cannabis hashtags to use on Instagram and some tips for using them effectively. We'll also provide some basics of Instagram posting to help you create high-quality content that will stand out.

The Basics

Simply put, Instagram must be addressed. It can be a powerful marketing tool and is well-suited for marijuana dispensaries. It emphasizes photos rather than captions or detailed descriptions, making it ideal for marketing cannabis.

So, what kind of content could you post?

When it comes down to it, remember that cannabis is simply a part of users' lives. A great and helpful approach to advancing this idea is including photos of everyday activities that don't directly link to cannabis.

Another great option is content that educates viewers about cannabis. Whether for medical or recreational use. There are many ways to make it fun and informative.

Dispensaries are still relatively new. Share some of your daily life with your followers: behind the scenes, the joy and strife of running a dispensary. Let your followers get to know you and your work.

Don'ts of Instagram

Knowing what not to post is just as important as knowing what to post. Instagram has strict community guidelines, and anything that does not comply is flagged and removed. Here are some things to avoid when it comes to your content:

  • Make sure your content has no references to the actual sale of cannabis. You can't sell cannabis on Instagram, even as a licensed dispensary. So avoid anything relating to a transaction, even prices.
  • Avoid any pictures of products. Even when the photos don't directly violate community guidelines, images of cannabis-related products tend to get removed.
  • Instagram is clear here. Posting pictures depicting, or even appearing to depict, the consumption of cannabis is a bad idea.

About those Hashtags

Instagram allows up to 30 hashtags per post. However, there are better ideas than using that many hashtags. Studies suggest that 11 is the perfect number for maximum engagement.

Now, what should your hashtags be? Well, that depends on what tone you want to strike.

It may be that your business is related to the medical uses of cannabis. Well, you'd want your posts and your hashtags to reflect that. On the other hand, your business may specialize in recreational cannabis, so that you may prefer fun, cheeky posts.

Types of Hashtags

There are several, each with different pros and cons. Here is a brief description of trending, branded, mass-appeal, and location-based hashtags.

Trending Hashtags

These are those that have temporary surges in popularity. While they may be worth a try, users can usually tell when a post has nothing to do with a hashtag and is simply trying to take advantage of a trend. However, if used carefully, they can allow you to make the most of the moment.

Branded Hashtags

These, as you may have already guessed, are brand-specific. These hashtags can have your company's name, initials, or tagline; you may want to include them in your bio. They take a while to catch on because they have yet to be recognized. Be patient. They are great for building brand recognition.

Mass-appeal Hashtags

These tend to be closely related to the post. It could be a good strategy, but you risk being lost in the crowd. There are more effective strategies to grow your audience, but it could help your existing audience relate to and appreciate your content.

Location-Based Hashtags

Location, location, location. These are highly specific, but they could be perfect if your priority is to increase your local audience. A hashtag with your location could help local customers engage with your content.

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